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Have
you seen that gorgeous model-looking chick that's
got Usher sprung in the video for "Love In
This Club?" Turns out, she's a recording artist
in her own right. Keri Hilson is about to be huge.
And she's one of those rare people who deserve to
be. For Keri, music was a childhood friend she kept
throughout adulthood. "In school, I would get
in trouble for singing all the time. I unknowingly
hummed every chance I got. It got so bad my friend's
nicknamed me 'Keri-okey'". She wears
that name proudly on her sleeve, and in credits
for every major hit she writes.
Destined for stardom since day
one, the Atlanta native's determined spirit first
materialized all before she'd turn a teenager. While
performing in school plays and winning talent shows
all around Atlanta, she taught herself how to write
songs at twelve. Impressed with Keri's vocal ability,
her piano-turned-voice teacher ushered her into
a studio session where she learned the nuances of
recording music. "That was when I really knew
that I could take music seriously," she says.
"But at the time, I didn't know if there was
such a job as production or songwriting."
"I come across a lot of
people who are opportunists and they're like, 'If
it happens, it happens.' I'm not one of those. I'm
a go getter." True to her words, by 18 she
was arranging songs, cutting vocals and engineering
sessions. While on her journey to making a name
for herself as one of the strongest songwriters
out there, Keri eventually ran into producer Polow
da Don working in recording studios all over their
hometown Atlanta. One afternoon, he asked her the
pivotal question—"'What producer do you
think would get you where you want to be as an artist?
Who would musically inspire you the most?' I said,
'Timbaland- hands down!'" Little did
she know, Polow had already been talking to the
Virginia Beach producer about her potential. Polow
called her one morning with the news that Tim wanted
to meet her. Keri was elated. "I wasn't freaking
out," she recalls of that morning, "I
was prepared. While I had taken all this time to
hone my craft as a songwriter, I always believed
that I would eventually get to be an artist. Everything
I experienced, everything I felt growing up, all
the work...I was just like, 'Ok. Wow.
This must be it. It must be happening.'"
It was definitely happening.
As soon as Keri and Timbaland met there was chemistry.
"A lot of nights we would just listen to other
people's music and critique it. Not for the sake
of study but to listen to it and discuss it. We
don't agree all the time. Definitely not. But I
think that's what happens when you get two strong
creative minds in the same room."
Even better things happen when
you get three strong, creative people in the same
room. March 24, 2009 will see the release of Keri
Hilson's first album, In A Perfect World...
It is being issued as a joint release from
Mosley Music Group (Tim's label) and Zone 4 (Polow's
label) as an imprint of Interscope Records (Jimmy
Iovine's label). The album is about relationships,
it's emotive, human, gorgeously and deliberately
imperfect. "No human is exempt from the realities
of life—heartbreak, love, failure, success—I
want my album to convey a sense of reality. That's
the standpoint that lent itself to the title. There
will always be something you'd change if only you
lived 'In A Perfect World...' and I'm no different."
The highly-anticipated debut
features her indomitable songwriting skills, the
genre-obliterating production of Polow da Don and
Timbaland, and Keri Hilson's undeniably incredible
voice. "I deliver my songs with emotion,"
she enthuses, "I don't like a lot of effects.
It takes away from the emotion. Like the raspyness
of my voice in 'Slow Dance' (written with
Justin Timberlake) for example. I love the way I
sound on that track—straightforward, throwback,
and old school. I don't want that feeling taken
away. I'm so particular about those emotions. I
don't want anyone to walk away from my album just
thinking, 'that sounds nice.' Anybody can
do that. I'm much more concerned that they walk
away thinking, 'that felt great.'"
For her humility, the album
is as dizzyingly good as it should be. It's a watershed
moment that meets both goals—it sounds and
feels great. The songs are unconventional. It's
universally appealing in its pop offerings (infectious
hooks are plenty) but the arrangements are challenging
in how many layers there are to listen to. Heavy
synth-laden basslines to the classical guitar in
the tensely urgent Polow-produced "Ready to
Fall," Keri anchors it all with a pitch-perfect
voice that is refreshing in its versatility. From
the sweeping cinematic orchestration of Timbaland's
"Mic Check" ("I loved harnessing
all that aggression in my voice.") to the speedy
cascading electro bassline of "Return the Favor."
The mutual trust between artist and producers allows
them to take bold risks. Keri shouts out all the
"fly girls" on her song "Get It Girl".
"A 'Get It Girl' is focused on getting
everything she wants out of life. She is strong,
independent, determined, loves to have fun, always
stays fresh - and no matter what, accepts no limitations."
"In A Perfect World..."
represents a world where music is music and you
can't put it in a box. It's a catalyst for Keri
to defy categorization, "I want to be a point
of reference" states Hilson. "Hip-hop
has become pop; pop is hip-hop. Music is definitely
changing. I want to be the crux of that. I want
to be a reason, not a result."
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