Filmmaker/video director Jessy Terrero (remember 2004's Soul Plane) has experienced a great deal of success and raised the profile of many a hip-hop artist through a multitude of music videos. His discography reads like a who's who with personalities like 50 Cent & the G-Unit camp, Cassidy, The Lox, Lil' Flip, Sean Paul, Petey Pablo, and a host of others all benefiting from his expertise. Terrero recently announced another potentially lucrative venture (a deal put together by the Burbank, CA-based law firm of Fagerholm & Jefferson); one that takes him even further into the music side of the business. He is a 50-50 partner (and executive producer) with a young hip-hop artist based out of Reseda, California, by the name of Genoveze in a company called Capo Regime.

Capo Regime, much like Terror Squad and G Unit, are on deck to redefine not only hip-hop music and its lifestyle, but according to Terrero and Genoveze, the industry as a whole. With Terrero's access to the major labels, his film components and street credibility, folks in the industry and on the streets are very curious to see what Genoveze's debut release is all about.

We're creating a whole different sound that's coming out of the West Coast, you know, states Genoveze. I'm representing Latin Hustlas who are out here doing it.

What prompted Terrero to expand into this new direction? I'm Dominican of Latin descent, he says. One of the reasons I created my company was to represent Latin culture; to work movie and TV projects that will represent Latin people. I know there are a lot of Latin people who rap, he continues. But when I met Genoveze, I felt like he was the 'next coming' of a new generation of Mexican rappers. In the past the Mexican rappers and black rappers often worked separately. But now they've managed to merge a little more. Genoveze embodies what this new generation of hip-hop is going to be.

According to Terrero and Genoveze, there has already been plenty of interest at the major label level. But neither is any rush to take the project to the top just yet. They want to negotiate the best deal possible, and that may mean starting a buzz at the street level. A number of DJ's in the Los Angeles area have taken a liking to the project such as Big Syphe, Eric Cubiche, DJ Deluxe and some of the music has managed to find itself to the airwaves. So, expect to see an early buzz on the music via mix tapes and samplers in the weeks ahead.

The album is being produced by a collective of producers called the LAFD: the Los Angeles Fire Department. They've been killing it, exclaims Genoveze. Among those producers is Kid Frost's son Scoop Deville.

Although Genoveze is primed and ready to spearhead this new musical movement, he confesses to being a fan of oldies soul from the very beginning. I didn't even listen to rap for the longest, he says. I mostly listened to oldies such as Ralfi Pagan, Mary Wells and Smokey Robinson. When I got into hip-hop, I got into Jay-Z, Big Pun, Mobb Deep, Pac and B.I.G. They were my inspiration. I saw how they did it, especially Pun, who really spoke to me. That's what I hope to achieve with my musicÑspeaking to my people.

Creating great music aside, don't expect this new venture to keep Terrero from doing what has been his bread and butter so far and that's producing and directing films and video projects. His plate continues to be full in that area. He has three videos currently in rotation, titles by Daddy Yankee, Juelz Santana and Young Jeezy and he's gearing up for the Genoveze video to be completed sometime in February.

I never tire of doing videos, he says. If I love the record, then it's great to be a part of the images that get put on screen. Jessy is a part of the entire process of video making from its genesis. I write every treatment for every video I do. They just pop in my head, ever since directing, Money, Power, Respect, for the Lox, he recalls. I''m very much into the hiphop world. So, if I'm really into a song, it will just send me off into a very creative space. And I've been successful because of that!