Urban Network is very elated to get
Mr. Renzer’s first official interview since UMPG’s acquisition
of the BMG-Zomba publishing companies. It’s been a year-long
process for this CEO and his team. They’ve inherited some of
the most celebrated songwriters-artists in the business through this
new acquisition—thus integrating them into an existing and successful
UMPG roster that was already a dominant force in chart share.
First off, share with us your feelings
on Universal Music Publishing Group’s acquisition of the BMG-Zomba
publishing companies.
It’s very exciting both from a creative point of view
and from a business point of view, being a part of the team that’s
now leading the No. 1 publishing company in the world. Looking at
the roster right after the acquisition, both BMG and Zomba exploded
with R. Kelly at No.1, T-Pain at No. 1, UGK at No. 1, Ne Yo, Maroon
5, and many others, and then to couple that with the roster that was
already at Universal Music Publishing Group is quite amazing. Our
writers recently had 42 of the Hot 100 R&B singles; 37 of the
Hot 100 Pop Singles; and 4 out of the Top 5 singles. Universal Music
Publishing Group is now certainly number one in market share, and
number one worldwide on a revenue basis as well. We are officially
the No. 1 music publishing company in the world.
On an executive level, we’re emerging with a powerhouse executive
team on a global level. Our New York office is now headed by David
Mantel, who was formerly heading Zomba Music Publishing. He’s
the new EVP, East Coast for the combined companies. Our executive
team for urban music includes Ethiopia Habtemariam and Jessica
Rivera along with Jennifer Blakeman in N.Y. and Donna Caseine, Maani
Edwards, and Andrea Torchia in L.A. Our executive V.P. and Head of
Creative is Tom Sturges. We have a fantastic team of executives in
every genre including the urban side, and the same applies in film
and television—with the combination of BMG, Zomba and existing
Universal Music Publishing Group people. We’re right on track
- in fact, I think we’re ahead of schedule - in terms of the
company’s integration process.
How significant is urban music to the
UMPG portfolio?
Hugely significant! Personally, it is part of my background when I
was an executive at Zomba for ten years [prior to joining MCA Publishing—now
Universal Music Publishing]. Urban music is global now and continues
to crossover to Pop. We continue to invest heavily in “A”
level talent. Recently, when Babyface was available as a writer, we
jumped at that opportunity to bring in someone like him. You have
to back a talent like that. When we signed Polow, no one knew who
he was. But [Vice President, Urban Music, UMPG] Ethiopia Habtemariam
believed in him and really helped to develop him into the hot commodity
that he is today. Even as we have been heavily involved with the integration,
we’ve still been aggressive in signing key talent, like Lil
Jon, and many others. Our urban roster is truly a who’s
who in urban music. We also feel that we can offer outlets to our
writers that are unique, such as our close relationship with our sister
Film Studio (Universal) and all the movie studios, access to the hottest
group of record labels in the business (IDJ, Interscope/Geffen/A&M/Universal),
collaborations with an amazing roster of talent such as Mary J Blige,
Mariah Carey, Ne Yo, T –Pain, R Kelly, Polow, Dre and
Vidal and many many others.
What are your thoughts currently on
the state of digital rights management? Where is the publishing community
in resolving many of its issues?
I’m concerned in the short-term, yet optimistic in
the long-term view. In the short term, I’m incredibly frustrated
that our songwriters are not getting paid for subscription services
because of the rateless deals that were agreed upon in 2000 and 2001,
between the RIAA and NMPA/ HFA when the labels were launching their
subscription services. There are also various unresolved digital licensing
issues in many other territories and regions of the world (Latin America
and S.E. Asia). Our digital revenue is lower than it should be. Digital
revenue, as a percentage of overall revenue, is about 7-8% for most
major publishers today. It’s much higher for the labels, probably
in the 20% range or greater.
In the U.S. there is a Copyright Royalty Board (CRB) process going
on in Washington, D,C. There will be three judges (not very familiar
with our industry), who will decide five different rates key to the
future of our industry. These rates will include; the physical rate
for CDs, the digital download rate, the rate for interactive streaming,
(subscription service rate), and the rate for ringtones. Those are
all very important issues. We expect a resolution in the Fall of 2008
to the CRB process. In addition there are the complicated questions
such as, “Is there a performance in a download?” and “Is
there a mechanical in a stream?” We have a host of complicated
issues that need to be resolved.
In what state is music publishing today?
I believe that music publishing is looked at differently now than
in years past. We are viewed as a very important asset, and an important
and stable part of the revenue mix for the major music groups. That’s
why a company such as ours is willing to invest two billion dollars
in the acquisition of the BMG-Zomba music publishing companies. There’s
now a healthy appetite to continue to invest in music publishing,
which is very positive for us. Yet, our business is facing some of
the same challenges that the record labels are facing. Mechanicals
are continuing to decline. So, we have to work harder to counter that.
We have to push harder in the synchronization area where we can still
grow our business. Universal Music Publishing Group is going to have
the largest synch department of any publishing company in the world
with dedicated synch people in every major territory in the world.
And because of our working relationships with film studios, TV studios,
broadcasters, and our position as the No.1 production-music library
business in the world, we have some unique abilities to really help
our writers and producers get their music into film and TV and to
really keep growing that part of the business.
We also continue to explore and push for new revenue opportunities,
which we have been very successful with. For instance, through
our lyric merchandising programs. [Universal EVP, Creative]
Tom Sturges along with [Chris Brown’s manager] Tina Davis have
been spearheading the launch of a hip-hop comic book, “Hip Hop
Chronicles,” that’s going to utilize our songs and
lyrics. We’re hoping to turn that into TV production, concerts
and other opportunities.
Fortunately, performance income continues to be strong and growing
globally. Publishing continues to thrive because of our diverse revenue
streams, and our industry overall is showing growth. We expect
that to continue, along with continued re-investment in new talent.
New talent is essential to our business. A strong creative department
is paramount, and having the marketing focus of being able to offer
our writers and producers opportunities that they can’t get
at other companies is something we take a lot of pride in.
One of the major philanthropic ventures
that you personally spearhead is the annual Songs of Hope event. What
can we expect this year?
We are in the early stages of a spring 2008 event that’s going
to happen in Los Angeles. We expect Clive Davis to again participate.
He was generous to sponsor the “Clive Davis Legends in Songwriting
Award” which we presented to Stevie Wonder last year. We also
have the Marty Bandier New Horizon’s Award for an exciting newcomer.
We’re expecting those gentlemen to be involved again. We’ve
held the event at Babyface’s home, Lionel Richie’s home,
last year’s event was at the Esquire House. It’s become
an important charity event for the publishing-songwriting community,
and it’s for the City of Hope, which is a great cause.