P.T. Barnum once said "Without publicity a terrible thing happens… nothing," and Sasha Brookner of Helio Public Relations has taken that aphorism to heart. Although it's her job to publicize her talented roster of musicians, thespians, painters, jewelry makers, choreographers and fashion stylists, she has garnered quite an industry buzz of her own. In less than 8 years, the company has catapulted its unconventional brand of exposing revolutionary and exceptionally diverse clientele to mainstream media outlets including French Vogue, Rolling Stone, GQ, Glamour, Essence, In Style, Vibe and Harper's Bazaar to name a few. With cultivated expertise and passion to promote, they have successfully built such a solid reputation that when they speak the media lends its ear. At the helm, Brookner could easily be called a modern day Cleopatra, a woman who received her degree in Egyptology from UCLA and planned on pursuing an academic career as a History Teacher, but is now turning heads as a universally respected publicist and creative mind. She brilliantly fuses her fresh, bold, avant-garde and unique style to develop the visual careers of today's most recognizable artists. Clients have included Multi-platinum producer Jazze Pha ("They're the coolest yet most professional publicity firm."), Comedian Katt Williams ("They're the best in the biz"), Fashionista Tameka Foster ("Their style is very grounded and I feel comfortable with my public image in their hands."), Gnarls Barkley member Cee-Lo ("They will walk to the end of the earth making sure every publicity need is met."), Sony recording songstress Goapele ("It was very important for me to have a publicist like Sasha that understood my music and where I was trying to go.") The company has maintained the visibility of prodigious soul aficionados Joi, Ledisi, Martin Luther, Conya Doss, Kim Hill and N'Dambi as well as hit songwriter Sean Garrett, designers RyanKenny, hip-hop group Dilated Peoples, R&B princess Ciara, the late Gerald Levert, alternative rap group Outkast, MTV's The Real World as well as "Hustle & Flow's" Elise Neal and "The Wire's" Wood Harris.

Recognizing the struggle and marginalization of women in a male dominated industry Brookner says, "I didn't want us to be limited to the labels of Video Vixens and Secretaries. I wanted to exemplify another side and show that we could be free thinkers and entrepreneurs. With a rhapsodic enthusiasm that's unmistakable she says, I'm passionate about these women because they convey a sense of soul, passion, elegance, regalness, vitality and brilliance that's not ubiquitous in mainstream culture. They're instead reminiscent of notable females throughout antiquity like Frida Kahlo, Billie Holliday,
Nefertiti and Josephine Baker."

Whether she's securing feature stories for artists in high profile magazines or advertisement campaigns, booking TV appearances, or keeping high volume websites updated on their activities Brookner is continuously implementing innovative strategies to expose and brand new
talent to the world.

"Everyone has to find a profession with a theme or ideology that they can zealously devote themselves to. You can only flourish in a career that you enjoy and take pleasure in."

For more information visit www.heliopr.com